Treat an ellipsis as a three letter word, constructed with three periods and two spaces, as shown in the title.
Use an ellipsis to indicate the deletion of one or more words in condensing quotes, texts and documents. Be especially careful to avoid deletions that would distort the meaning.
An ellipsis may also be used to indicate a pause or hesitation in speech, or a thought that the speaker or writer does not complete. Substitute a dash, however, if the context uses ellipsis to indicate that words actually spoken or written have been deleted.
Friday
Our Editor
Our editor, Laura Hollenstein, is not only an incredible writer, editor and great person to be around ... she's also a Master Gardener.If you have a gardening question e-mail me at cassie@pmr-nlf.com.
Or read Laura's blog here.
Monday
Don't Make This Mistake
Please remember to lowercase spring, summer, fall, winter and derivatives such as springtime unless used in a formal name like Winter Olympics. This style for seasons is the one preferred by the The Associated Press Stylebook.
Always use a style guide to maintain consistency in your writing. At The Newsletter Factory we adhere to The Associated Press Stylebook.
The Chicago Manual of Style is another style guide used by writers. Or you can create your own style guide based on the preferences of your company or organization.
Use this questionnaire created by The Newsletter Factory to help create your own style guide.
Always use a style guide to maintain consistency in your writing. At The Newsletter Factory we adhere to The Associated Press Stylebook.The Chicago Manual of Style is another style guide used by writers. Or you can create your own style guide based on the preferences of your company or organization.
Use this questionnaire created by The Newsletter Factory to help create your own style guide.
Friday
Maximize Your Sales Efforts Through the 3 Steps of Relationship Selling
Here is a whitepaper created by our parent company, Premier Marketing Resources.
Maximize Your Sales Efforts
View more documents from The Newsletter Factory.
Wednesday
Our Art Director has Puppies ...
And boy are they cute. If you'd like one, call our office at 770-955-1600 ext. 105.
Tuesday
Stationary versus Stationery
When something is standing still, it’s stationary. That piece of paper you write a letter on is stationery.
Let the “E” in “stationery” remind you of “envelope.”
Let the “E” in “stationery” remind you of “envelope.”
Monday
Compliment versus Complement
Don't let this grammar mishap happen to you. Know the difference and use each word correctly.
Compliment
1 a : an expression of esteem, respect, affection, or admiration; especially : an admiring remark
b : formal and respectful recognition : honor
2 plural : best wishes : regards
He told her he admired her paintings and she returned the compliment by saying that she was a fan of his sculptures.
Complement
1 something that fills up, completes, or makes perfect
Her gown complemented her earrings perfectly.
Compliment
1 a : an expression of esteem, respect, affection, or admiration; especially : an admiring remark
b : formal and respectful recognition : honor
2 plural : best wishes : regards
He told her he admired her paintings and she returned the compliment by saying that she was a fan of his sculptures.
Complement
1 something that fills up, completes, or makes perfect
Her gown complemented her earrings perfectly.
Friday
In case you didn't know ...
What is the difference between these three file formats:
EPS: (Encapsulated PostScript)
Predominantly used by design and print professionals. (use this file type if your printer/designer requests a vector file). EPS files are vector based but also contain raster images. Please note that without design software, like Adobe Illustrator, you will not be able to open this file. You can, however, download and e-mail it to someone else.
JPG: (Joint Photographic Experts Group)
Best used with Microsoft programs and for local websites, or on materials that will be printed at your home or office (not professionally printed).
TIFF: (Tagged Image File Format)
Best used for professionally printing photographs or images. Professional designers will use this version if creating something from scratch. Please note that without design software, like Photoshop, you may not be able to open this file. You can also download and e-mail this file format.
If you have additional design questions read our Design Q&A.
Read additional articles about newsletters here.
The Newsletter Factory (NLF) has designed, written and produced highly effective marketing newsletters nationally since 1987.
Give us a call if you need any help or just have a question, 770-955-1600 ext. 101.
EPS: (Encapsulated PostScript)
Predominantly used by design and print professionals. (use this file type if your printer/designer requests a vector file). EPS files are vector based but also contain raster images. Please note that without design software, like Adobe Illustrator, you will not be able to open this file. You can, however, download and e-mail it to someone else.
JPG: (Joint Photographic Experts Group)
Best used with Microsoft programs and for local websites, or on materials that will be printed at your home or office (not professionally printed).
TIFF: (Tagged Image File Format)
Best used for professionally printing photographs or images. Professional designers will use this version if creating something from scratch. Please note that without design software, like Photoshop, you may not be able to open this file. You can also download and e-mail this file format.
If you have additional design questions read our Design Q&A.
Read additional articles about newsletters here.
The Newsletter Factory (NLF) has designed, written and produced highly effective marketing newsletters nationally since 1987.
Give us a call if you need any help or just have a question, 770-955-1600 ext. 101.
Thursday
2011 Business Planning Workshop: Where are You Going and How Will You Get There?
Our parent company, Premier Marketing Resources is teaming up with Global Marcoms to deliver the first in a serious of seminars:
2011 Business Planning Workshop: Where are You Going and How Will You Get There?
A Powerful Business Plan Can Keep Your Company Performing at Its Optimum
When it comes to growing your business, there are key proven strategies that must be implemented. We understand these strategies and we work with you to develop the most effective and measurable systems to set you apart from your competition and help you generate new business.
Ken Hilderhoff, president of Premier Marketing Resources, and Kelly Quattlebaum, president of Global Marcoms, team up to present this hands-on event.
In this one-day workshop you will fine-tune your company’s future by:
• Creating an operative business plan.
• Developing effective vision and mission statements.
• Determining your company’s core values.
• Evaluating your company’s SWOT and critical success factors.
Also included:
• Breakfast and lunch.
• Workbook.
• 30-60-90-day action plan.
• One-hour consultation after the workshop.
When: Friday, February 25, 2011
8:30 a.m. to 3:30 p.m.
Where: The Georgian Club
100 Galleria Parkway
Suite 1700
Atlanta, GA 30339
Cost: $495
Register by February 16 and pay only $445
The 2011 Business Planning Workshop is part of the Small Business Success Series. To learn about additional workshops, visit www.pmr-nlf.com.
2011 Business Planning Workshop: Where are You Going and How Will You Get There?
A Powerful Business Plan Can Keep Your Company Performing at Its Optimum
When it comes to growing your business, there are key proven strategies that must be implemented. We understand these strategies and we work with you to develop the most effective and measurable systems to set you apart from your competition and help you generate new business.
Ken Hilderhoff, president of Premier Marketing Resources, and Kelly Quattlebaum, president of Global Marcoms, team up to present this hands-on event.
In this one-day workshop you will fine-tune your company’s future by:
• Creating an operative business plan.
• Developing effective vision and mission statements.
• Determining your company’s core values.
• Evaluating your company’s SWOT and critical success factors.
Also included:
• Breakfast and lunch.
• Workbook.
• 30-60-90-day action plan.
• One-hour consultation after the workshop.
When: Friday, February 25, 2011
8:30 a.m. to 3:30 p.m.
Where: The Georgian Club
100 Galleria Parkway
Suite 1700
Atlanta, GA 30339
Cost: $495
Register by February 16 and pay only $445
The 2011 Business Planning Workshop is part of the Small Business Success Series. To learn about additional workshops, visit www.pmr-nlf.com.
Wednesday
Not Newsletter Related But Very Interesting
Our sister company, Premier Marketing Resources, has a few Whitepapers.
If you'd like a copy of any of them please e-mail me at cassie@pmr-nlf.com. The topics include:
1) Maximize Your Sales Efforts
2) Tips to Generate More Leads
3) Why Do I Need a Business Plan
For more information about Premier Marketing Resources visit www.pmr-nlf.com.
If you'd like a copy of any of them please e-mail me at cassie@pmr-nlf.com. The topics include:
1) Maximize Your Sales Efforts
2) Tips to Generate More Leads
3) Why Do I Need a Business Plan
For more information about Premier Marketing Resources visit www.pmr-nlf.com.
Tuesday
Where Are You Going and How Will You Get There?
A Powerful Business Plan Can Keep Your Company Performing at Its Optimum
Does your small business seem to be stuck in neutral? If it isn’t moving along the desired pace, it may be time to have look under the hood to see what needs some work. A good starting point is with your business plan — the engine of every company.
All businesses, no matter how small, need a well-built business plan. The essential manual for success, a business plan is an everyday guide that keeps your business on track with its goals.
While crafting a long-term plan can seem like a rigid and colossal task, by utilizing a standard outline, you can have it on paper and in action in a matter of days.
Visions, Missions and Core Values
Premier Marketing Resources President and Small Business Consultant Ken Hilderhoff conducts small business seminars and shares the formula he uses in his courses for creating effective business plans.
According to Hilderhoff, the next critical step should be developing a mission statement — a comprehensive yet succinct description of your product or service’s purpose. A mission statement should also let customers know why they should choose your company over another.
Constructing a heart-felt vision statement is the starting point of a business plan. Reflecting your passion and your idealistic view of your company, your vision statement is the opportunity to let your dreams shine through. Make sure this statement portrays a vivid image of the kind of business you desire now and in the future.
Concrete core values give your business the horsepower it needs to keep running in good times — and possibly more importantly — in bad times. Your company’s core values should center on the kind of culture you want to promote within your organization that will keep both customers and employees happy. Core values typically consist of a standard customer service ethos along with set policies regarding resource utilization and work procedures. Each member of your organization should practice this belief system on a daily basis to ensure your company’s success.
SWOT You Need to Know About Your Company
Having a thorough and realistic understanding of how your company is operating, and its place in your particular industry, will ultimately determine its long-term success. SWOT, an acronym for Strengths, Weaknesses, Opportunities and Threats, is a highly effective analysis technique for gaining this insight. By reviewing your company’s strengths you are establishing what your company does especially well that gives it an edge over the competition. If your company is performing poorly, determining your company’s weaknesses will probably reveal why. In examining your business’s opportunities, you are anticipating the future needs of your customers, what you can do better and how you can stay ahead of the competition. Understanding your company’s threats are vital in the decision making process and can include a wide range of factors from market demand to legislative restrictions.
Determining your business’s critical success factors is a crucial component in making your business plan work. Critical success factors are the fundamental activities that must be performed well in order for your company to succeed. And having the appropriate goals and strategies to go along with them are essential in achieving your company’s mission. Ken Hilderhoff explains how goals factor into a company’s long-term success. “Business owners must define their goals in order to achieve success. And for a goal to be effective, it needs to be a well-defined target with quantifiable elements that are measurable,” he said.
Consider your business plan as a constantly evolving concept that can (and probably should) change as time goes by. Revisit your plan regularly to ensure that your company is holding true to your core values and mission statement, and routinely examine your SWOT and critical success factors to make sure they are still applicable.
For more information, visit 2011 Business Planning Workshop.
Does your small business seem to be stuck in neutral? If it isn’t moving along the desired pace, it may be time to have look under the hood to see what needs some work. A good starting point is with your business plan — the engine of every company.
All businesses, no matter how small, need a well-built business plan. The essential manual for success, a business plan is an everyday guide that keeps your business on track with its goals.
While crafting a long-term plan can seem like a rigid and colossal task, by utilizing a standard outline, you can have it on paper and in action in a matter of days.
Visions, Missions and Core Values
Premier Marketing Resources President and Small Business Consultant Ken Hilderhoff conducts small business seminars and shares the formula he uses in his courses for creating effective business plans.
According to Hilderhoff, the next critical step should be developing a mission statement — a comprehensive yet succinct description of your product or service’s purpose. A mission statement should also let customers know why they should choose your company over another.
Constructing a heart-felt vision statement is the starting point of a business plan. Reflecting your passion and your idealistic view of your company, your vision statement is the opportunity to let your dreams shine through. Make sure this statement portrays a vivid image of the kind of business you desire now and in the future.
Concrete core values give your business the horsepower it needs to keep running in good times — and possibly more importantly — in bad times. Your company’s core values should center on the kind of culture you want to promote within your organization that will keep both customers and employees happy. Core values typically consist of a standard customer service ethos along with set policies regarding resource utilization and work procedures. Each member of your organization should practice this belief system on a daily basis to ensure your company’s success.
SWOT You Need to Know About Your Company
Having a thorough and realistic understanding of how your company is operating, and its place in your particular industry, will ultimately determine its long-term success. SWOT, an acronym for Strengths, Weaknesses, Opportunities and Threats, is a highly effective analysis technique for gaining this insight. By reviewing your company’s strengths you are establishing what your company does especially well that gives it an edge over the competition. If your company is performing poorly, determining your company’s weaknesses will probably reveal why. In examining your business’s opportunities, you are anticipating the future needs of your customers, what you can do better and how you can stay ahead of the competition. Understanding your company’s threats are vital in the decision making process and can include a wide range of factors from market demand to legislative restrictions.
Determining your business’s critical success factors is a crucial component in making your business plan work. Critical success factors are the fundamental activities that must be performed well in order for your company to succeed. And having the appropriate goals and strategies to go along with them are essential in achieving your company’s mission. Ken Hilderhoff explains how goals factor into a company’s long-term success. “Business owners must define their goals in order to achieve success. And for a goal to be effective, it needs to be a well-defined target with quantifiable elements that are measurable,” he said.
Consider your business plan as a constantly evolving concept that can (and probably should) change as time goes by. Revisit your plan regularly to ensure that your company is holding true to your core values and mission statement, and routinely examine your SWOT and critical success factors to make sure they are still applicable.
For more information, visit 2011 Business Planning Workshop.
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