Use Pull Quotes Effectively

Since many more members of your audience actually read pull quotes than read entire articles, use them as design elements to help achieve the greatest impact while also jazzing up your publication's overall design.

Pull quotes are quotes from the article that appear on the page in a different size, typeface and/or color. You can use either a verbatim quote or an edited version.

Choose an important part of the article to use as a pull quote. That way, scanners (readers who skim your newsletter) will pick up useful information and may even be enticed into reading the article itself.

Pull quotes often effectively relieve a gray, text-heavy page and balance a graphic element.