Newsletters serve vital functions that set them apart from other forms of marketing or advertising. Because they’re perceived as news, external and internal newsletters are cost-effective tools that can help you strengthen and advance your company’s communication goals. Following are some questions to help you get started by defining your external publication needs.
What are the goals of this newsletter?
What will the newsletter promote?
What features and benefits will influence the reader?
How and where do you find new customers now?
How do you retain customers?
How does your competition approach marketing? What competitive advantages exist?
What department will be involved in creating the newsletter?
What approvals are required for articles and regular columns?
Who will take responsibility for final sign off of your newsletter?
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