Standing columns repeat each issue, cover a single topic, and are placed in the same position (page, placement on page, etc.) By using standing columns, you’ll have an idea what articles you or your staff or volunteers will need to research and write for each issue. Some examples of standing columns include:
Table of contents
News briefs
Letters to the editor
Announcements (new hires, promotions, departures, retirements)
Calendar highlighting upcoming events
Editorials
President’s column
Regular columnists
Keep in mind that the more standing columns you choose, the less layout flexibility you’ll have with each issue. However, you may find this actually speeds the design stage of production as standing columns provide useful format guides.
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