Happy clients and satisfied customers convey that message to their friends and business associates, and that presents a good image for YOU. Because newsletters generally are read by many more people than just those who initially receive them, your good image will be widespread.
A newsletter:
1) Is the most effective, most attractive way of getting your message to your current and potential clients.
2) Provides valuable information about your business and services.
3) Are relevant, timely and welcome, and remind your clients that you are concerned about their interests.
4) Restate the benefits your clients receive by doing business with you.
5) Are a dignified subtle way to promote your business.
6) Give your clients and prospects the opportunity to find out what they may want to know via Q & A columns.
7) Are a good way to introduce new services and products to current and potential clients.
8) Are a welcome handout at meetings and seminars.
9) Are not canned and impersonal and perceived as junk mail.
AND
10) Demonstrate the performance, reliability and consistency of YOU and your company.
No comments:
Post a Comment