You’ll enhance the effectiveness and beauty of your newsletter when you correctly balance copy and visual elements with white, or empty space.
By adding white space, you open up your pages, making them easier to read. Used as a frame, white space also makes photos, Illustrations and other visual elements more attention grabbing.
So avoid the temptation to fill up every empty area with copy or other design elements. Boost your newsletter’s effectiveness by using white space to add spaciousness and minimize clutter.
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