Internal and external newsletters serve different purposes. Providing a good mix of articles from the topics listed below will ensure your newsletter is a hit with employees, clients or customers.
Message from the president (editor, sales manager, etc.)
Profile training programs
Company activities articles and photos
Community involvement and awards/volunteer opportunities
Focus column on departments
Company history
Calendar of industry events in your region or across the country
Ongoing glossary of industry terms
Descriptions of career paths and internships in your field
Company appearances at trade shows/conventions
Non-competing resource list
Spotlight articles on associations that represent your industry
Environmental or recycling changes made by your firm
Profile of a subscriber or partner
Profile of a customer
Profile new employees or new departments
Behind the scenes spotlight
Resource list, i.e. Web sites, white papers or training opportunities
“Winner Circle” to recognize the success of customers
Industry trends spotlighting something new
Reader survey with subscribers input posted in subsequent issues
Conference coverage reporting noteworthy conference sessions
Testimonials from customers
Quiz game or trivia game with prizes awarded for correct answer
Editorials on the state of the industry from “big names” in the field
Technological updates in your field
Books by and about your field
Cartoons or customized comic strips
No comments:
Post a Comment