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Tips and ideas to help you craft your newsletter, get your reader's attention and accomplish your company's communication goals.

Wednesday

More E-mail Etiquette

Respond quickly. Reply to each e-mail within 24 hours and preferably within the same working day. If you need more information to respond, send an e-mail back saying that you will get back to them.

Use an active voice instead of a passive voice. Try to use the active voice of a verb when possible. For example, 'We will send a design proof today', instead of 'Your newsletter proof will be sent today'. An active voice sounds more personal, and a passive voice sounds too formal.

Create an e-mail etiquette policy for your company. Create rules and guidelines that you would like all members of the company to follow. A few rules you might want to include are: e-mails should all include a signature bar, on opening an closing salutation and e-mails should be read before sending checking for spelling and grammar errors.

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