25 Reasons Why You Should Have a Newsletter

 Newsletters:


1. Greatly enhance your image and reputation.

2. A newsletter is the most effective, most attractive way of getting your message to your current and potential clients.

3. Provide valuable information about your business and your services.

4. Are relevant, timely and welcome, and remind your clients that you are concerned about their interests.

5. Re-state the benefits your clients receive by doing business with you.

6. Are a very dignified, subtle way to promote your business.

7. Present a professional, winning image to current and potential clients.

8. Demonstrate the permanence, reliability and consistency of YOU and your company.

9. Display your willingness to serve others.

10. Reward clients by featuring stories about them.

11. Are a good way to introduce new staff, services and products to current and potential clients.

12. Say something good about you on a regular and frequent basis.

13. Give YOU added exposure, thereby increasing your chances for new business.

14. Are not canned and impersonal like junk mail.

15. Are a welcome handout at meetings and seminars.

16. Present YOU in the best possible light to clients and prospects.

17. Educate your clients in a non-threatening way.

18. Improve relations with You and your clients.

19. Motivate clients and prospects by rewarding them for achievements, such as client or prospect of the month.

20. Feature client activities both on and off the job, promoting a happy atmosphere.

21. Give your clients and prospects the opportunity to find out what they may want to know via Question & Answer columns.

22. Promote camaraderie among your clients and prospects.

23. Showcase awards that you or A FEATURED CLIENT, or individual, has won.

24. A great way to present informal news about changes in legislation, etc. to your clients and prospects

AND ONE MORE REASON ...

NEWSLETTERS GIVE YOU GOOD COMMUNITY PR

Happy clients and satisfied customers convey that message to their friends and business associates, and that presents a good image for YOU. Because newsletters generally are read by many more people than just those who initially receive them, your good image will be widespread.