Five Guidelines for Using Photos Effectively

1
Make your photographs large. The bigger they are, the more effectively they’ll serve the purpose for which they were included.

2
“Hand scan” your photos. Minimize differences in intensity by hand scanning your images so that you can correct lighting etc.

3
Bad photo are worse that no photos. No matter how sparkling your copy or how stunning your layout, bad photos will make your newsletter look “low class”.

4
Emphasize action. A photo of someone doing something has greater impact than “head shots” of staff members, snapshots of empty work areas, or portraits of building exteriors.

5
Acquire “free”. professional photos whenever possible If you obtain any information fro your publication from a Public Relation Department, ask them if they can provide photos pertaining to your subject matter. Many have extensive photo libraries and will gladly loan out pictures to get added exposure