If your newsletter is distributed to employees through internal mail systems or in common areas, such as break rooms, your challenge involves making the newsletter intriguing enough to draw attention. Considerations of size for postage rates and mail panel designs that will elicit delivery are not necessary. Instead, you should emphasize the nameplate and actual size.
Tabloid designs are extremely effective for this type of newsletter because they look more like a newspaper’s format, and people are trained to look through newspapers for important information. Nameplates that incorporate unusual shapes, such as sweeps and oddly shaped letters, will enable the publication to take on an identity of its own and separate itself from other company literature.
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