Flag the Envelope to Help Ensure Delivery to Your Readers

Self-mailers are not always appropriate. If your newsletter contains sensitive information that you don’t want everyone along the way to read, or if you must include more than one item in your mailing, an envelope may be needed. In those cases, try putting “flags” on the envelope, such as “Personal and confidential,” “Your subscription enclosed,” or “Dated material inside” to convey the message that the addressee requested and is even expecting the mailer. If possible, print the flag in a different color from the rest of the envelope to help grab the attention of the gatekeeper and final recipient.