There are no hard-and-fast rules when it comes to choosing fonts or mixing different fonts within your publication. However, there are a few guidelines that can simplify the font selection process and generally result in typographically attractive and readable compositions. These guidelines won't always work for your newsletter, but they can give you the results you want with the least amount of trial and error.
• Pair a serif font for body text and a sans serif font for headlines.
• Avoid mixing two very similar typefaces, such as two scripts or two sans serifs. There is not enough contrast and the small differences will be visually unappealing.
• Avoid mono spaced typefaces for body copy. They draw too much attention to the individual letters, thus distracting the reader from the message.
• Limit the number of different fonts used in a single document to no more than three or four.
• Match the typeface to the content and spirit of the text.
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