Control
Your messages, delivered your way. That level of control is rarely possible if you use press releases or interviews to deal with the traditional media. A newsletter means the subjects, tone, and emphasis are handled according to your wishes.
Credibility
Do you rely mostly on advertising to build your business? What about people who ignore ads or read them with a particularly cynical eye? The newsletter format boosts your credibility by avoiding the appearance of a sales pitch. In addition, because newsletters are perceived as having news value, they have the ability to bypass gatekeepers such as secretaries and assistants who screen out "junk mail."
Consistency
A regular publication builds awareness of your company or brand. Individuals may miss advertisements or interviews, but they'll look forward to the latest issue of your newsletter.
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